Dove’s mission is to reach 5 million girls with self esteem programming by 2010. Since 2005, Dove has reached over 3.5 million girls globally. In 2009, Dove wants to recognize those who have supported the Campaign for Real Beauty. Because of this previous support, Dove is now promoting the “Thank You for Making a Difference” campaign.
Share what your daughter feels makes her beautiful or what she learned from a self esteem program. Then upload your daughter’s 30 second video to the Dove Self Esteem Fund Facebook page by 11/20/09. Directions and link to post here: http://www.facebook.com/DoveSelfEsteemFund?v=app_10467688569
In addition, Dove invites you to show the difference self esteem makes in your family AND support local self esteem building programs.
Post a comment on this blog post telling everyone you uploaded a video. The site that drives the most videos will win a Dove CFRB “Thank You” prize pack! And I'll share the goods with you guys if we win! (Giveaways anyone? ;) )
The top 5 sites with the most videos (including the #1 site) will receive a $1000 donation from Dove in their site’s name to the local chapter of a partner charity that builds self esteem: you can choose between the Girl Scouts of the USA, the Boys and Girls Club of America or Girls Inc.
Lastly, your Dove purchase also helps build self esteem. Enter your Dove UPC on Facebook here http://www.facebook.com/DoveSelfEsteemFund?v=app_10467688569 and select a charity. Dove will donate $1 to inspiring self-esteem programs at a charity partner of your choice. Select one: Girl Scouts, Boys and Girls Clubs of America and Girls Inc.
Thank You for Making a Difference!
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