Saturday, January 9, 2010

Landmark Federal Court Case on Infant Formula

I am in no way endorsing formula over breastfeeding; however, I have learned that many moms are unnecessarily paying more for formula when they choose to bottle feed because of unfair advertising.
In a landmark federal court case, a jury verdict confirmed that Mead Johnson, the maker of Enfamil LIPIL Infant Formula, has engaged in false advertising by stating that store brand-infant formulas sold at Walmart, Target, CVS, Walgreens and other retailers, do not provide the same nutritional benefits as Enfamil.
The jury found that Enfamil advertisements were false and misleading, especially since store- brand formulas have the same nutrients at the same levels as Enfamil.  In the process, they have exposed the truth about infant formula: store-brand infant formulas are nutritionally equivalent to, and confer the same developmental benefits as, the more expensive national brands like Enfamil. Buying a heavily marketed formula from a big pharmaceutical company does not get you any closer to breast milk.
So what does this mean to Moms?  It means they could have been saving up to $600 a year by using store brand formulas, which cost half as much as Enfamil LIPIL and other national brands.
I want to be very clear that by giving you this information I am not suggesting that formula feeding is the best available option for infant nutrition; breast milk is best for babies. I just want moms to know that they don't have to spend money unnecessarily.

If you are interested in reading up on more details about the landmark court case, feel free to use the following links and articles to gain more information.

Official Press Release:

-Courtesy of MomSelect

I just wanted to share with you info that has recently surfaced about infant formula. In a landmark court case, Mead-Johnson, the maker of Enfamil, was found guilty of engaging in false advertising, stating that store brand formula is not as good for babies as name brand formula. They engaged in false advertising so that parents would buy their products over store brands, even though store brand formula is just as good, if not better. Parents could save up to $600 a year if they bought store brand formula over name brand.
I hope this information is helpful!

*Disclosure* I received a $25 Gift Card to Target from Mom Select for sharing this info.

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